As someone who has been in the network marketing and direct sales industry for over 30 years… I’ve had the privilege of learning and experiencing what it takes to succeed in this industry. I’ve heard many of the misconceptions about this business opportunity:
- The market is saturated
- Only the people at the top make money
- The newest company is the best
- It’s about recruiting the most number of people
- You can only make money by selling to your friends and family
These misconceptions result in why many people tend to avoid the business opportunity. Unfortunately, this robs them of a vehicle that could lead them to financial freedom.
Many people are attracted to the network marketing and direct sales industry. They see the value in starting a business for low cost and the opportunity for high reward. This type of venture has less moving parts than a traditional business or franchise. Plus you can produce results from home. The potential for residual income is appealing and it has created more 6 and 7-figure income earners than any other industry.
With such a great opportunity… What’s the real reason people fail in network marketing and direct sales?
Throughout my entrepreneurial career, I have gained much insight to why this happens so frequently!
Top 5 Reasons Why People Fail in Network Marketing and Direct Sales:
Lack of Personal Development
It’s typical that your income will not exceed your level of personal development. Without personal development, there is typically a lack of self-awareness. Self-awareness allows you to be clear about what you want to achieve and what is required to get there. As your focus becomes defined and your production increases, you will begin to see your results flourish.
Procrastination is the delaying and putting off of production until later. Often you will have a story which keeps you avoiding taking action. You are afraid you don’t know enough yet. You don’t know what to say. You’re afraid to make a mistake or any other excuse that keeps you from getting started.
Procrastination is like a disease. It continues to get worse over time if left untreated. It’s the death of your business!
Inconsistency or Lack of Production
You must have dedicated blocks of time where you commit to:
- lead generation
- follow-up appointments
- closing sales
- team building
Without this commitment, your business will go nowhere fast. These aspects of the business must be done on a consistent basis to create a flow and gain momentum.
Not Organized or Systemized
Disorganization in your physical space can be a direct reflection of what’s going on in your mind. It is easy to become overwhelmed when you do not have systems in place to succeed. People that are unorganized and try to wing it to success will likely become frustrated in their business.
Duplication is required in network marketing and direct sales. So, without an organized and systemized method of operation, it will be challenging to build a strong organization.
Lack of Commitment to the Process
Commitment means that you produce results even when uncomfortable feelings or emotions arise. These feelings can lead you to do the opposite. A commitment means you will do whatever is required to create the success you are seeking. You realize that there will be ups, downs and new learning required.
No matter what… you continue to persevere.
There is no changing your mind once you’ve committed. Because changing your mind means you weren’t committed to begin with. You must find unshakeable belief in yourself and the process.
What Does It Take To Succeed?
Creating the prosperity you are seeking will never come from a get rich quick scheme! That is NOT what network marketing and direct sales is. This industry is a profession that requires you to become a professional. You require a work ethic that is consistent and persistent. It requires self-motivation. Your commitment to the process is what will lead you to success.
If you are serious about building a network marketing or direct sales business… It is critical that you begin to change how you’ve been thinking. Personal development is one of the key factors that will accelerate your progress.